About Moringa City
Moringa City simply means
a shopping centre for all kinds
of moringa products.
It is a mall for only moringa related things or products.
Vision is to project the healing power in moringa if only you believe .
Be assured of quality moringa products.
Moringa City moringa products are:
Moringa City Manifesto
Joshua “The Salesman”
(The Man & The Mission)
Sales, Strategy, and Scale
In the Moringa business, I do not just talk. I have walked the miles.
As a career salesman, I understand the real work it takes to move a product from a backyard in West Africa into a boardroom in the West. If Moringa is truly going to change lives across this continent, we must stop treating it like a hobby. We must start closing serious deals on the global stage.
Farming is only the foundation. Commercial impact is the real goal.
As the founder of Moringa City and Africa Moringa Hub (AMH ONLINE), my mission has always been to bridge the gap between academic research and market money. Whether I am coordinating global digital trade or applying the strategic discipline I developed as a Media (Radio) Sales Manager, the objective remains the same. We are transforming Moringa from a village plant into a globally audited, high-value agricultural asset.
My foundation was built through Opoku Ware School and Sunyani Technical University, followed by higher educational studies and corporate sales experience in South Africa.
From the halls of Opoku Ware School to Sunyani Technical University, and through travels across several countries on Moringa missions, I have mentored more than 89 entrepreneurs. In our advisory sessions, I do not teach theory. I teach execution. I show people how to take a small side hustle and re-engineer it into a profitable, structured enterprise.
The backbone of Moringa City was forged in the corporate fire of South Africa.
My career gained momentum in the commercial hubs of Bloemfontein, Pretoria, and Johannesburg. Starting as a Telesales Agent and rising to Team Leader, I mastered the psychology of the cold call and the art of converting a cold lead into a premium conversion.
That period gave birth to what I now call The South African Pulse. It is a rigorous, results-driven discipline that remains the heartbeat of the Moringa City ecosystem today.
From Global Giants to the Bono Regions of Ghana
When I returned to Ghana in 2007, I brought that international closer’s mindset with me.
For five years, I rose to Senior Management level while working with global wellness companies such as GNLD, Herbalife, and Tianshi. That period became my masterclass in the global supplement industry. I learned how to maintain uncompromising quality standards for an international market.
By 2012, I pivoted again.
I moved into Life Insurance in Tamale, Northern Ghana, starting as a Sales Agent and eventually rising to Agency Manager.
The Dream That Gave Me a Future
Every great movement begins with a vision.
I saw seeds. I was selling them to buyers who wanted them for value addition. They told me, “Bring us large quantities. We will come to your house and buy.” When I asked the name, they answered: Moringa.
I had never heard the name before. But in the dream, I was already a trader.
I woke up in the dark, heart pounding. I told my wife. Together, we decided to act. We bought Moringa from northern Ghana. We read everything we could find online. The more we learned, the more we burnt with possibility. It felt like a divine assignment.
That experience changed the way I saw health and agriculture. I began to understand wellness as a form of risk management. It led to the development of my signature concept:
Moringa is not just food. It is a personal wellness policy.
From that moment in 2015 until today, I have dedicated myself to becoming a recognised authority in the Moringa economy. Even when I transitioned into the media (radio) industry in 2020, the fire for Moringa never faded.
Today, I operate in two powerful worlds. I lead media sales (radio sales) while simultaneously scaling the Moringa market. I do not simply hold two jobs. I lead two revolutions.
Joyce Owusu Harunah,
The Mother of this Mission
Joyce is a Herbalist and serves as Co-Founder & Manager of Moringa City. She represents the balance between energy and wisdom that drives the vision forward.
If Joshua brings the drive, the grit, and the closing power, then Joyce is the botanical engine behind the mission.
As Co-Founder and Manager of Moringa City, she ensures that every product, every extract, and every remedy is rooted in deep restorative power. She took a digital vision and, through her hands, her patience, and her knowledge, transformed it into a physical reality that heals.
Moringa City was never built on a whim. It grew through Joyce’s unique ability to see life and value where others saw only a backyard plant.
In 2015, she recognised the untapped medicinal potential of the Moringa tree. She did not simply support the vision. She strengthened and challenged it to move beyond a dream into a practical market reality.
Joyce gave the brand its identity. She is the visionary who named Moringa City and introduced the guiding principle that defines our global standard: “Beauty in Moringa.”
A professional educator by training and a proud graduate of the University of Education, Winneba, Joyce brings an educator’s precision, patience, and discipline to the Moringa City ecosystem.
In international trade, discipline is what separates a local product from a global brand. Her structured approach ensures that every stage, from formulation to packaging, meets a consistent and dependable standard.
Beyond the classroom, she is also a dedicated practitioner of natural restoration and herbal healing. Her deep understanding of how African herbs complement one another forms the living foundation of Moringa City’s product integrity.
As the lead producer of the Moringa City Ointment, she transformed a raw concept into a best-selling therapeutic product. Every jar reflects her hands-on research, careful formulation, and commitment to natural healing. For her, it is never just a product. It is a practical expression of a Personal Wellness Policy for the people you serve.
Today, as Manager of Moringa City, Joyce oversees the day-to-day operations and carefully monitors the company’s entire value chain.
From soil to shelf, she ensures that “Beauty in Moringa” is not just a slogan. It is a living standard. She bridges traditional botanical wisdom with modern commercial discipline. Working closely with farmers, she guides production processes and maintains the quality control systems that allow Moringa City to grow responsibly and sustainably.
Without her mastery of formulation and operations, Moringa City would simply be a business. Because of Joyce, it has become something more. It’s become a legacy of health, healing, and natural empowerment.
If Joshua is the sales-first driver of Moringa City, then Joyce is the woman who gave the city its name and ensured that its foundation was built on the healing power of:
Healing in Moringa!
